Marketing News

Lysol Partners with ‘Dancing With the Stars’

In the spotlight is the Reckitt-owned brand’s new Lavender & Cotton Blossom scent.

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By: Lianna Albrizio

Associate Editor

Lysol is kicking spring cleaning into high gear with the return to the “Dancing With the Stars: Live! Tour.” In the spotlight is the Reckitt-owned brand’s new Lavender & Cotton Blossom scent. Introduced last year, the fragrance is the latest innovation and expansion of the brand’s new Day portfolio. As with all other disinfectants in the portfolio, it kills 99.9% of germs while leaving behind a lavender fragrance. As an official partner of the Dancing With the Stars: Live! Tour, Lysol ...

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